To guarantee consumers superior taste, quality and consistency, Halos "pure goodness" starts with high-standard growing practices that manage production from tree to table.įor retailers, Halos will combine Paramount Citrus's industry leadership with Wonderful Brands' strong sales force. Together, the two companies will oversee all facets of the production, sales and marketing for 65 percent of the country's California mandarin crop. Going forward, Paramount Citrus will sell Halos through a partnership with Fresno-based Fowler Packing. The companies previously sold mandarins under the Cuties® brand. Last month, Paramount Citrus announced it would end its joint venture with grower Sun Pacific. The launch will include television, print, online, trade and outdoor advertising, free standing inserts, point-of-sale displays, retailer promotions, consumer events and public relations activities. Paramount Citrus will tell the Halos story through a multiyear marketing and advertising campaign to promote mandarins to health-conscious consumers. The light blue box resembles the sky with the mandarin mascot innocently gazing up at its halo. They will be sold in 3- and 5-pound bags and 5-pound boxes.
Halos will be available in the produce aisles of grocery, mass and club stores. This is a perfect snack for parents and their little angels." Kids love the taste, and the small size and the easy 'peel-ability' make this different from other fruits. "For children, it's a healthy alternative to fatty foods like chips and cookies. "Over the past few years, moms have really fallen in love with this fruit," said David Krause, president, Paramount Citrus.
Wonderful Brands products-including Wonderful® Pistachios, Wonderful® Almonds, Wonderful® Almond Accents® and POM Wonderful®-are currently sold in every major food, drug, mass and club store across the United States and Canada. Halos will join the portfolio of Wonderful Brands®, the fastest-growing brand in America's produce aisles, and will be available in November when California mandarin season begins.
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